PUNWATKAR, S.; VERGHESE, M. Investigating the impact of gamification on customer engagement, brand loyalty and purchase intent in marketing. Journal of Applied Research and Technology, [S. l.], v. 23, n. 1, p. 94–102, 2025. DOI: 10.22201/icat.24486736e.2025.23.1.2592. Disponível em: https://jart.icat.unam.mx/index.php/jart/article/view/2592. Acesso em: 2 apr. 2025.